Postcard of the Day
Jul. 25th, 2022 06:51 pmToday we close out Generic Week, here at Postcard of the Day, with the contemporary version, and varietals.
Why the UPC, which is a very specific thing, should have appeared on this new type, I'm not really sure. It reminds me of how annoying I find it that a UPC is stamped on (in ink, right on the thing) so many colorful patterned playground balls---the UPC being useful only at the time of sale, but messing up the beauty of the thing forever after, during its whole life of "real" use. I guess the idea here (with the card) is that the product-ness of the card, emphasized thus, sort of diminishes its individuality, as a UPC might if stamped on us. Machine recognition over interpersonal recognition? I dunno.
Anyhow, it's surprising how many variations of this type of card i found in a quick look-see. You can (look and) ( see back here. )
Let's come back outside the cut for this last one, which rounds up stops on I-5:
Why the UPC, which is a very specific thing, should have appeared on this new type, I'm not really sure. It reminds me of how annoying I find it that a UPC is stamped on (in ink, right on the thing) so many colorful patterned playground balls---the UPC being useful only at the time of sale, but messing up the beauty of the thing forever after, during its whole life of "real" use. I guess the idea here (with the card) is that the product-ness of the card, emphasized thus, sort of diminishes its individuality, as a UPC might if stamped on us. Machine recognition over interpersonal recognition? I dunno.
Anyhow, it's surprising how many variations of this type of card i found in a quick look-see. You can (look and) ( see back here. )
Let's come back outside the cut for this last one, which rounds up stops on I-5: